Photo Credit: Making Marketing Phrases Your Own These are good starting points, but not all of them will be a good fit with your particular company. People have forsaken newspapers and television and connect to brands via Facebook, Twitter, Instagram, and blogs, where advertisers have 3 seconds not 30 to sell a product or service. This word is used a lot these days, and not just when talking about physical health. For example, say your business specializes in pain psychology. So, when using the word, be mindful of relevancy and context. Example: New Bargain Beauty Tips You Won't Want to Miss! You can use variations on the word, like sexy or sexual, but it should be applicable, such as sexy lingerie.
Example: Have You Seen These Stunning Breakthroughs in 3D Printing? We want to know that our investment is safe, or that our children are playing with toys that meet the highest safety standards. You is the most powerful word in advertising for a reason: it's personal. Example: 11 Shocking New Scientific Breakthroughs! However, humans are sexual creatures and respond to the word. Breakthrough The term breakthrough is a great word to include in your headlines and titles because it conveys excitement and immediacy. How To We live in an era of do-it-yourself projects, and many readers are interested in How To articles that provide them with information to fix or create things.
In short, it suggests that the article or blog is directly applicable to the reader. Example: 9 Secrets About Writing Viral Headlines 2. For example, I signed up to receive a newsletter from a company at a trade show because of the free prize, but by the time I got it home, it was broken. It works because we all know what good health is. Example: Amazing Uses for New 3D Printers! It's quite another to say, You will instantly fall in love with our toilet cleaner.
They can wait to read the reviews, ask friends and relatives or, you help potential customers get over the hump by providing the proof yourself. One of the reasons magazines like Cosmopolitan, Redbook, and Seventeen consistently have the word sex on the front cover is because the word sells copies. Facts People are interested in facts about everything under the sun. Just like free, a word like sex has suffered from all kinds of misleading statements. Can you think of more great marketing phrases that sell? Example: 7 Great Reasons Why Costa Rica Rocks for Vacations 14.
Invariably, few people are so annoyed by a product that they ask for a refund because it's usually too much trouble to return it. Incorporating phrases like is sure to get attention. Including the term to boost engagement and sharing. Example: 12 Famous People Whose Names You Don't Know 15. However, sometimes the word safe is a negative because it raises an issue considered a given. You is also when talking to your customers because that's who you're addressing.
And when you do that, you're talking about a person's favorite subject. Secret It's a fairly well-known fact that using terms like secret foster the idea of mystery and exclusivity in the mind of the reader. We demand safety from our products. Example: Your Winter Fashion Guide suggests that there are certain clothes and fashion ideas that will directly benefit the reader. And don't forget about the converse usage of now in advertising; getting the customers to act now.
But don't abuse the word, nor make a promise you can't keep. In fact, your headline is arguably more important than the article itself. Consider what makes your company stand out and apply these properties to your writing. The word has power, especially when coupled with language that creates urgency. If you can make a promise of good health, be it in a food or service, you are doing well. Video As many internet marketing experts know, people are much more likely to watch an online video than read an online article. This one has multiple meanings.
No one falls in love with a toilet cleaner. For example, This mattress will put sex back in your marriage. Of course, you must be judicious in its use. Writing eye-catching headlines and titles can help you create more viral content and grow your readership. After all, who cares how great your blog post is if no one even reads it? Either way, love is a strong word.